Whyred has opened an e shop!

WHYRED AT A GLANCE
Whyred appeals to the anti-conformist, the individual who aspires to a life filled with independent choices and a free-spirited outlook. Whyred embodies a grown-up, no-fuss approach to dressing where collection pieces year after year become classic wardrobe staples. Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration.

HERITAGE
With its first collection in the spring summer 1999, Whyred was launched by Roland Hjort, Lena Patriksson and Jonas Clason. The former colleagues from H&M combine their collective skills in design, production and marketing. Whyred has now set out to build the company into a leading European premium fashion brand.